Elio Jet
2024
Naming, Visual Identity, Art Direction
Headquartered in Prague, Elio Jet is a premium airline offering a fleet of super-light and mid-size business jets, designed to deliver a seamless private flying experience from the heart of Europe.
Our mission was to craft a luxury brand from the ground up — shaping everything from its name to its visual identity and customer touchpoints. The vision was clear: to create a brand that radiates elegance, exclusivity, and refinement, while embodying the unique feeling of flying private.
The foundation of the project began with naming. Inspired by Helios, the Greek god of the Sun, Elio Jet symbolizes light, vitality, and timeless luxury — a name that perfectly captures the brand’s ambition to elevate private aviation.
Building on this, we designed a comprehensive brand system that extends seamlessly across every customer interaction. From printed materials and digital platforms to cabin crew accessories, in-flight materials, bespoke gifts, and even consulting on uniform fabrics and styling, every detail was considered to reflect the brand’s standard of sophistication. The monogram logo draws inspiration from the shape of an aircraft window, a motif that flows throughout the brand’s visual language. The color palette embraces classic elegance and timeless sophistication, while also setting the brand apart in a market dominated by the predictable reds and blues of its competitors.
One of the project’s highlights was art directing Elio Jet’s signature photoshoot. Collaborating with photographer Martin Faltejsek and an outstanding team, we captured imagery that distilled the spirit of Elio Jet — sophisticated, effortless, and aspirational.
Working on Elio Jet has been both a privilege and a creative dream — a project that demonstrates the transformative power of strategic branding and storytelling. What began as a vision is now a fully realized luxury brand, alive in every detail of the customer experience.
Photography: Martin Faltejsek
Website: Biceps digital
Working with Marlon studio was a truly seamless and inspiring experience. Marlon perfectly understood our vision and transformed it into a powerful brand identity — from creating the name and designing the logo to crafting a complete visual system refined to the last detail. The result is striking at first glance and consistently receives praise from clients and partners alike. From pilot and cabin crew uniforms, in-flight textiles, and client gifts to the creative direction and execution of brand photography, Marlon studio delivered excellence across every touchpoint.
Karel Průša
CEO of Elio Jet