The WeCare Company
2022-present
Visual identity, Packaging design,
Art direction
WeCare approached us at the very beginning of its journey—just as its first product was ready to launch. Our mission was to craft a premium brand identity that would position WeCare as a benchmark for well-being—a brand that seamlessly blends science, research, quality, functionality, and aesthetic appeal. The ambition was clear: to establish WeCare as a top-tier player in the health supplement market, become a recognizable presence across Europe, and secure a leading position in the well-being segment within the Czech and Slovak regions.
From the outset, WeCare had a vision for a broad portfolio of products spanning multiple categories. This required a visual identity and packaging system that was not only versatile and informative but also distinctive and visually compelling.
The chosen direction embraces minimalism and a strong typographic focus, elevated by sophisticated production techniques such as gold foil stamping and embossing. At the core of the identity sits the WeCare logotype—simple, confident, and elegant—while each product is distinguished by its own hue within a rich, carefully curated color palette. The packaging design system was applied on numerous products, on various formats, as well as on outerpacks and giftboxes.
Beyond brand identity, we led the art direction for photography, established a cohesive visual style for social media, and developed a comprehensive brand design manual. In collaboration with the talented Marek Bartoš, we created an extensive library of brand imagery—including product, lifestyle, and portrait photography—that captures the brand’s essence: natural beauty and quiet luxury.
We are proud to serve as WeCare’s long-term design partner. Over the course of our ongoing collaboration, the brand’s portfolio has grown significantly, and its reach has expanded—earning the loyalty of consumers who are passionate about beauty, health, and holistic well-being.
Photography: Marek Bartoš
Special thanks to: Klára Tománková
